Celebrating and empowering women on their 10th Anniversary.
CREATING AWARENESS
An estimated 43 million women in the U.S. are affected by heart disease, yet only one in five women believe heart disease is her greatest health threat.
The best way to create awareness about the seriousness and pervasiveness of heart disease is to show, not talk about, the real impact. To do this, we looked to celebrities and the top YouTube health and wellness vloggers our Feel Rich network to help us create 14 compelling videos that would spark authentic conversations within the community.
iNSPIRING HEALTH
We tapped 14 of the most influential women on the internet to create a videos sharing their family story regarding heart disease. Leading with Letoya Luckett, a 2x Grammy Award winning and former member of Destiny Child, the video was set to inspire and empower women to take action on their health.
follow your heart
The biggest breakout star of the series was Andia Winslow’s “Follow Your Heart” a fitness film to spotlight heart health awareness and the efforts of the American Heart Association; the video was used to headline the #FeelRichGoesRed campaign. Co-creator Andia Winslowexplains, “it’s about following your heart and, most importantly, taking care of your heart. As women, we must take charge of our heart health. As friends of women, we must support our communities in education, prevention and action.
#gored
From this 14 videos we found over 100 women sharing their voices on YouTube and Instagram and placed them in the ambassador program at American Heart.
the results
- 207,000,000+ Twitter impressions
- 3,000,000+ YouTube views (and counting)
- 100+ YouTube comments
